Benny's Bike Shop takes 2nd Place at the global PRINT Awards
The 2024 PRINT Awards honor the broadest range of design work and embrace the lustrous future of design. Tradition and technology converge in the competition, marrying graphic design’s analog soul with its digital DNA. A global jury representing a wide range of disciplines judged each entry on four key criteria: Craft, Longevity, Innovation and Originality.
Benny Devcich, a legendary figure in the New Zealand bicycling community, established a boutique bicycle shop focusing on professional bike fitting, high-end service, and rare components. Onfire was tasked with creating the brand for this unique shop. Inspired by Benny’s larger-than-life personality and iconic moustache, the design team developed a modern-retro wordmark and moustache icon reminiscent of early 20th-century bicycle emblems. The color palette, featuring British racing green, reflects the historical significance of bicycling culture. The brand has been applied across various materials, including printed collateral, signage, cycling uniforms, and promotional items. Even the wooden ramp leading to the store is hot branded with the logo, honoring cycling history and Benny himself.
