Who helped set Maritimo “Oceans Apart” from everyday boats?
With a coastline measuring 36,000 nautical miles, it comes as no surprise that Australia is home to the world’s finest luxury long-range cruising motor yachts. Facing the Indian, Southern and Pacific oceans, it is the perfect place to test the skills of any boat builder.
Maritimo Boats were founded by Australia’s most awarded boat builder, the legendary Bill Barry-Cotter. Bill was originally the owner and founder of the highly successful Riviera boat company which he sold outright in 2002, he then launched the Maritimo boat company. Maritimo are now widely recognised as one of the world’s finest boat builders.
The Challenge
Bill Barry-Cotter entrusted Onfire Design with the task of telling the Maritimo story and building the Maritimo brand in Australasia and around the world, including Europe and America. The task included branding, advertising and marketing, all combining to build a singular and powerful Maritimo identity. One that would strongly and clearly set Maritmo apart.
The Idea
Onfire Design created a unique and striking campaign theme, ‘OCEANS APART’, which promised brilliant craftsmanship, superior performance and a unique luxury experience. Onfire positioned Maritimo as the undisputed leader in luxury, long-range motor yacht cruising.
The Solution
The Onfire campaign included print and online executions with two separate creative platforms
1. “Our Craftsmen”, which celebrates the skill and dedication of Maritimo’s master craftsmen and the romance of hand crafting these beautiful boats.
2. “The Pure Pleasure” of luxury, long distance cruising, as delivered by Maritimo.
The Result
“We are delighted with Onfire’s handling of our branding and marketing. They have expressed, in words and pictures, exactly what we wanted to say about Maritimo. They were, and are, a huge part of our success and, importantly, a pleasure to work with.” Luke Durman, Maritimo.
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