Bennys Bike Shop Second In Global PRINT Awards

The 2024 PRINT Awards honor the broadest range of design work and embrace the lustrous future of design. Tradition and technology converge in the competition, marrying graphic design’s analog soul with its digital DNA. A global jury representing a wide range of disciplines judged each entry on four key criteria: Craft, Longevity, Innovation and Originality.

onfire design bennys bike shop branding project auckland nz3

Benny Devcich, a legendary figure in the New Zealand bicycling community, established a boutique bicycle shop focusing on professional bike fitting, high-end service, and rare components. Onfire was tasked with creating the brand for this unique shop. Inspired by Benny’s larger-than-life personality and iconic moustache, the design team developed a modern-retro wordmark and moustache icon reminiscent of early 20th-century bicycle emblems. The color palette, featuring British racing green, reflects the historical significance of bicycling culture. The brand has been applied across various materials, including printed collateral, signage, cycling uniforms, and promotional items. Even the wooden ramp leading to the store is hot branded with the logo, honoring cycling history and Benny himself.

 

View the announcement here →

View Project here →

Share This Post:


You might also like…

Yamaha The Real Deal Campaign Onfire Design Wins Yamaha Marine Account

Yamaha Marine has appointed Onfire Design to drive sales of its recreational range of on-water machines as well as finance and insurance products.

Best Awards 2023 Bennys Bike Shop Small Brand Identity Brand Identity for Benny's Bike Shop

Benny Devcich lives and breathes cycling and is legendary in the New Zealand bicycling community. Onfire developed a new brand identity for Benny's boutique bike shop.

onfire design da meet our friends onfire website 650x550 Design Assembly – Meet our friends, Onfire Design

‘Meet our Friends‘ series is where we take a moment to celebrate and share a little about the diverse studios who make up our Design Assembly Friends.