Hubbards Gluten Free Granola
Hubbards Granola has tapped into a fast-growing breakfast and snacking trend. Making a seamless transition from Cafés to retail, Granola is offering consumers a new taste experience - crispy and crunchy with on-trend ingredients and packed with good wholegrains.
Launching 2 years ago with 3 flavours, Hubbards Granola is on target to be a $4m range in their product portfolio, making up 7% of the total muesli market. With the range established and growing fast, Hubbards have answered consumer requests for a gluten free variety as well as adding further flavours to the range. Onfire Design were tasked to create these additional flavours, retaining the recognition and the all important ‘Hubbardsy’ tone of voice were vital, as well as strong gluten free callouts for easy onshelf navigation.
Onfire’s Creative Director, Matt Grantham, says “Having designed the Granola product range 2 years ago, it has been amazing to see its success with consumers with its new flavours and packaging language that captured a new breakfast experience. The sales results and demand for further offerings within the range shows that the team at Hubbards have tapped into a product offering which resonates with consumers who are looking for new taste experiences.”
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“We have found the work from Onfire to be creative and high-impact where it counts – on shelf. Onfire’s designers are on top of the latest trends in design and packaging, and they deliver on-brand creative that meets our brief and exceeds our expectations. They are professional and pay attention to detail, a must with packaging design. Working on a wide range of brands for us, across a range of product categories, they have shown a high level of technical understanding to help ensure our packaging designs ‘work’ in the real world. On top of all that, the Onfire team are a lovely bunch of people to work with. We have no hesitation in recommending Onfire.”
- Rebecca, Hubbards
