Yamaha Marine has appointed Onfire Design to drive sales of its recreational range of on-water machines as well as finance and insurance products.
Benny's Bike Shop won 2nd place in the logo category at the global PRINT Awards 2024.
Benny Devcich lives and breathes cycling and is legendary in the New Zealand bicycling community. Onfire developed a new brand identity for Benny's boutique bike shop.
‘Meet our Friends‘ series is where we take a moment to celebrate and share a little about the diverse studios who make up our Design Assembly Friends.
Become a Firestarter. Onfire is on the hunt for an Account Manager with FMCG experience.
NEW WORK: A light-hearted Social Media campaign for Tuffy Paper Towels…“Mess Happens. Get Tuff!” A few burgers eaten in the process.
We are super excited and incredibly proud to see three projects listed for nomination this year. Congratulations Talbot Forest Cheese Co., Eat... and of course Hubbards Be Mighty Granola. See you in late September Pentawards!
The Dieline has listed Talbot Forest Cheese in the highest-rated packaging projects for 2022. From 1,700 entries and 36 countries, Onfire's work has been listed in the top ten Dairy and Non Dairy Alternative.
Ahead of the next Under The Hood April event, Design Assembly caught up with Matt Grantham to speak about the recent brand refresh for Talbot Forest Cheese.
Off to a red hot start to the year, Onfire has picked up 2 Gold and 1 Silver at the World Brand Design Society Awards 2022 as well as being ranked 7th in the Global Agency Ranking. Congrats to our hard-working team and our wonderful clients.
Thinking of an environmentally friendly move for your brand? The team at Onfire Design will help unpack all your sustainable/recyclable packaging challenges and help create a point of difference.
Supermarket News sat down with Onfire's Creative Director, Matt Grantham about how both sustainability and the global pandemic have shaped packaging design and the materials used.
Superfoods are mainstream. Previously a fringe consumer health trend, this has now permeated through to nearly every retail aisle. Tasti quickly identified ingredients powered by superfood ingredients and combined them with decadent flavour ingredients to create a new whole food ball offering for the consumer looking for a great tasting snack while being mindful of everyday health and wellbeing diet.
With 68% of consumers viewing snacking to help improve their quality of life*, Tasti is constantly innovating within the everyday snacking category bringing new taste experiences to market. Fruit & Vege Wholefood Balls was a first-to-market snack ball range that did not use dates as a base ingredient which is naturally high in sugar. Utilising a vege based recipe, with fruits to bring sweet taste profiles and hints of natural colour, this new offering has a cleaner and lighter taste experience.
It can be tricky entering a product category that already has well established players. For new category entrants, the challenge is in disrupting any habitual purchasing of shoppers.
As supermarket retailers start to develop and look at richer shopper data to make decisions around ranging, FMCG manufacturers will need to understand a whole new series of metrics, how they reflect shopper behaviour and how they will shape the future of their brands and ranges.
Marketers are starting to understand more and more that their packaging is the most important media channel they have. As marketing budgets tighten and traditional above the line channels are a smaller part (or not part at all) of campaigns for most brands; focus has moved to the most cost effective ways to drive shoppers through the path to purchase, and ultimately result in product being selected from shelf and put in the trolley (or basket online).
More and more is being understood about the human mind, and what drives purchasing behaviour and brand choice. And these learnings are being used by more marketers (and design agencies like ours) in developing packaging design that works hard on shelf.